Point of Care Devices (POCT) for Creatinine and Troponin Test

Question: Talk about thePoint of Care Devices (POCT) for Creatinine and Troponin Test. Answer: Presentation With huge progression in wellbeing science related examination, various mechanical gadgets are being created, which have the social insurance finding simpler and quicker. Purpose of care gadgets are getting helpful in fast finding, as the tests are done in simple procedures inside brief timeframe and the gadgets gives precise outcomes, in this way invigorating the clinical intercessions (5). In this task, the center is to think about the purpose of care gadgets (PCOT) produced for simple conclusion of creatinine and troponin. Creatinine Test Creatinine is a urgent biomarker and it has a significant commitment in the finding of kidney infection, in light of the fact that, because of failing of kidney, the filtration is hindered and the degree of creatinine in blood builds (4). In this task, four purpose of care gadgets have been thought about, these are I-STAT, ABL 800 Flex, Reflotron and Nova Starsensor. I-STAT and Nova Starsensor, both are created by USA based organizations and requires entire blood as an example, which is increasingly accessible. In any case, ABL 800 Flex and Reflotron incorporate entire blood, plasma or serum as test (9). In this manner, the last two gadgets are increasingly assorted, considering the example type. If there should arise an occurrence of test volume, ABL 800 Flex requires the most noteworthy sum, 250l and Nova Starsensor requires the least sum, 1.2l (6). Nova Starsensor additionally shows the best qualities, in view of time of test examination; it requires just 30 seconds demonstrating the outcome. All the gadgets have endorsement from FDA. Two USA based gadgets are lightweight, contrasted with other two gadgets. All the gadgets follow enzymatic strategy for test estimation. The scope of recognition is higher in ABL 800 Flex (10-2000 mol/L). Aside from Reflotron, every one of the three gadgets use Amperometric biosensor, as a strategy for rule; it h as high affectability contrasted with Dye Reflectance. Nova Starsensor includes minimal load inside these four (400 gram), settling on it the best decision for the patient to convey the gadget anyplace (8). Along these lines, in view of the above measures, convenience and accessibility of test, the Nova Starsensor is suggested as the best purpose of care gadget for creatinine test. Troponin Test Troponin is a critical biomarker, which helps in conclusion of respiratory failure, in light of the fact that, during myocardial localized necrosis, the harmed heart muscle initiates the arrival of this biomarker in blood, along these lines raising its level in blood. As respiratory failure needs prompt conclusion, a few purpose of care gadgets are utilized for simple and quicker analysis, inside which four gadgets, Triage Cardiac Panel Troponin I, I-STAT cardiovascular troponin I, PATHFAST troponin I and RAMP troponin I has been thought about in this task (1). Inside the over four gadgets, all gadgets required entire blood test, yet rather than I-STAT cardiovascular troponin I, different gadgets requires heparinized or EDTA entire blood, in this way, the example can't be tried straightforwardly, through these gadgets, be that as it may, a patient experiencing a coronary episode needs quick finding, subsequently, I-STAT heart troponin I would be a decent decision (7). Then again, contrasted with the Triage heart board troponin I, other three gadgets can be utilized in room temperature. In any case, the I-STAT gadget has the most reduced weight and required the least volume of test (16 L), contrasted with the other three gadgets. The investigation time is likewise least for this gadget (10 minutes), inside these four gadgets; consequently, it is more easy to understand, contrasted with others (2). In Triage cardiovascular board troponin I and RAMP troponin I, chromatography is utilized as the standard of technique, though, I-STAT utilizes EL ISA and PATHFAST troponin I utilizes attractive dots. ELISA is the most significant, risk free and quick method inside the over three standards. Accordingly, in light of the above correlation, I-STAT heart troponin I is suggested as the best purpose of care gadget for troponin test (3). Reference List Bingisser R, Cairns C, Christ M, Hausfater P, Lindahl B, Mair J, Panteghini M, Price C, Venge P. Cardiovascular troponin: a basic audit of the case for purpose of-care testing in the ED. The American diary of crisis medication. 2012 Oct 31;30(8):1639-49. Chan CP, Mak WC, Cheung KY, Sin KK, Yu CM, Rainer TH, Renneberg R. Proof based purpose of-care diagnostics: current status and developing advancements. Yearly audit of systematic science. 2013 Jun 12;6:191-211. Diercks DB, Peacock WF, Hollander JE, Singer AJ, Birkhahn R, Shapiro N, Glynn T, Nowack R, Safdar B, Miller CD, Lewandrowski E. Indicative precision of a state of-care troponin I measure for intense myocardial localized necrosis inside 3 hours after introduction in early moderators to the crisis division with chest torment. American heart diary. 2012 Jan 31;163(1):74-80. Lee-Lewandrowski E, Chang C, Gregory K, Lewandrowski K. Assessment of fast purpose of-care creatinine testing in the radiology administration of an enormous scholastic clinical focus: sway on clinical tasks and patient attitude. Clinica Chimica Acta. 2012 Jan 18;413(1):88-92. Pecoraro V, Germagnoli L, Banfi G. Purpose of-care testing: where is the proof? A deliberate study. Clinical science and research center medication. 2014 Mar 1;52(3):313-24. Pollock NR, Rolland JP, Kumar S, Beattie PD, Jain S, Noubary F, Wong VL, Pohlmann RA, Ryan US, Whitesides GM. A paper-based multiplexed transaminase test for minimal effort, purpose of-care liver capacity testing. Science translational medication. 2012 Sep 19;4(152):152ra129-. Qureshi A, Gurbuz Y, Niazi JH. Biosensors for cardiovascular biomarkers discovery: An audit. Sensors and Actuators B: Chemical. 2012 Sep 30;171:62-76. Skurup A, Kristensen T, Wennecke G. New creatinine sensor for purpose of-care testing of creatinine meets the National Kidney Disease Education Program rules. Clinical science and research center medication. 2008 Jan 1;46(1):3-8. Vashist SK, Luppa PB, Yeo LY, Ozcan A, Luong JH. Rising advancements for cutting edge purpose of-care testing. Patterns in biotechnology. 2015 Nov 30;33(11):692-705.

The Objectives Of Clinical Management Systems Information Technology Essay

The Objectives Of Clinical Management Systems Information Technology Essay CMS represents Clinical Management System, including the data reconciliation, stock control, information handling and instruments for clinical information trade. By and large the significant client for CMS are doctors, and comprise of research center data framework (LIS), radiology data framework (RIS), picture documenting and correspondence framework (PACS). 1In clinical fields, the use of new CMS chiefly creates in the accompanying stages. Mechanized clinical record (AMR) is chiefly utilized for the computerization in clinical information preparing from paper into e-design. Electronic clinical record (EMR) guarantees a decent correspondence for paperless and picture trade and sets up establishment of clinical wording. Electronic patient record (EPR) guarantees the interoperability organizing for the information trade between CMS or different gatherings by utilizing a solitary and standard arrangement. Electronic wellbeing record (eHR) continues the clinical choice emotionally supportive network. In the clinical emotionally supportive network, it conducts information mining aptitudes from getting different information from numerous databases to guarantee the right clinical choice. Recap above stages, the uses of CMS are valuable in clinical documented. Goals Because of the accompanying targets, our group recommends Town Health co Ltd to actualize Clinic Management System (CMS). Expanding business opportunity; Interfacing clinical record with Hong Kong Government guideline standard; Trading clinical information with Hong Kong Government incorporate database. Organization Background Town Health Co Ltd. (The Group) Set up in 1985, the gathering has received the overseen human services model to give high caliber and reasonable clinical administrations to our corporate customers. THMN has a full scope of clinical administrations, including General and Specialists Services, Dental Services, Physiotherapy Services, Laboratories Imaging Services and other helper clinical administrations. The Group has very much evolved and got one of the biggest social insurance administrations suppliers, with around 30 clinical centers and master outpatient facilities, in Hong Kong. Organization arrange Figure 1.1 http://www.thmn.com.hk/our_locations.asp Organization Workflow The Group was working an independent clinical administration framework more than 10 years. Numerous issues happen all through their every day activity. The essential activity work process is appeared as underneath figures 1.1. Analysis New Patient Enrollment Conference Clinical Record Move to Hospital/Other movies Treatment Figures 1.1 For our day by day activity, another patient is required to fill in an enlistment structure for his/her own data in paper group. At that point the obligation specialist counsels and looks at the patient dependent on the foundation and circumstance at that point. The paper clinical record and continuous perception by the obligation specialist will be utilized as apparatuses to help the finding of the patient. At long last, the staff or attendants will enter the conclude treatment planned and clinical record into the current clinical framework. Five Force Analysis For The Group Providers Industry Rivalries Purchaser Potential Contestants Substitutes Danger of New Entrants There are numerous new contestants in Hong Kong social insurance administrations industry. It is a result of the fast changing of prudent scale, for example, new speculations from PRC. Danger substitutes Since the market request is evolving as of late, a wide range of experts are happy to consolidate and maintain their business to give a 24*7 (24 hours with 7days) administrations. Moreover, they join their administrations into a solitary business firm, for example, Chinese clinical administrations, Dental and out patient administrations. Consequently they can share assets to diminish the working expense and increment the income. Bartering intensity of Suppliers The majority of providers partner their item cost because of the expanding cost of most unique materials. For a social insurance gathering, they are required for heaps of stock, similar to drugs and cure gear. This is a primary explanation behind their high working expense. Haggling intensity of Buyers The Government guideline was discharge as advantage to all Hong Kong older folks, for example, social insurance voucher, eHealth clinical record sharing framework, and so forth. Industry Competitors There are numerous solid contenders with expanding and consistent income. Besides, most experts quit their place of employment in open division (Government Hospital) and join the joint endeavor of social insurance gathering to go into business. SWOT Analysis for The Group Quality The gathering is built up for more than 25 years, it is a notable social insurance administrations supplier with trust in offering quality types of assistance. A wide spread of center inclusion is comfort to all patients in Hong Kong. The clinical administration framework helps on keeping patients records that guarantees the effectiveness on day by day information preparing. Shortcoming Execution of existing clinical administration framework turns out to be more slow because of the expanding size of information. Expanding quantities of patient records lessen the presentation of precision. In this manner, numerous blunders were found in day by day activity which impacts the effectiveness. The framework will turn into a bottleneck of the Group for the business development. Opportunity Modernize on PC framework gave a superior administration on patients information and forestall mistake to expand effectiveness on activity. Likewise, availability to Hospital Authority (HA) and insurance agencies database can get favorable circumstances on expanding income and comfort of information trade for the Group. Treats The clinical business rivalry had a tremendous effect on the Group because of the diminishing piece of the overall industry and income while the running expense for hardware and medications is expanding. Research Methodology Research technique Meeting for dissecting the present issues The point of the meeting is gathering data about the comprehension for the present framework and its procedure. Our group directed the meeting to limit the issues individually. Web overview for catch the business technique Because of the quick change for the market, this overview is meant to get the most well-known methodology for our group. Information Gathering This procedure is for the most part utilized for distinguish the current activity issues through the meeting with the organization accomplices, administrations and clients. People groups met: Accomplices Task troughs Clients The inquiries for Partners What is your corporate vision and mission? What is your corporate advancement focus in long haul/present moment? What is your advancement procedure in long terms/short terms? Do you concur the difference in Hong Kong advertise diminishing income of your organization? What number of assets had been spent on your system improvement ventures? What is/are the current problem(s) that your organization is confronting now? Furthermore, how does your organization fix it? The inquiries for Project Managers How would you do the CMS? To what extent do you got ready for your task plan? How the CMS satisfy the improvement of your organization that you had referenced previously? What number of assets had been spent on your methodology advancement ventures? The inquiries for Customers What service(s) do you primarily utilized around Health Corp? Do you OK with the present arrangement of Town Health Corp? 3 Do you have any suggestion(s) for Town Health Corp? Through the meetings, our group perceives the crucial social insurance bunch is giving a thorough human services administration. The momentary arranging is to build up a compelling clinical administration framework, while the drawn out goal is to develop a thorough help for clients, for example, clinical choice help investigation. To accomplish the present moment and long haul targets referenced above, we need to improve: The obligations calendar of doctor Correspondence channels with other insurance agencies The stock control and distribution Normalization of e-wellbeing clinical record Study result All interviewee believed that the eHealth is helpful as it responded to them numerous inquiries and as a stage to speak with others. Whats progressively, over 80% customers having conversation with proficient following a year, which is risky on the off chance that they didnt take yearly body check. Practically 80% customers figured the Clinical administration framework ought to be associated into Hong Kong incorporate database. Because of the old dont realize how to utilize the high innovation (for example PCs), in this way the respondents will not utilize it. There are just 20% of interviewees imagine that the Clinical administration framework cannot be adequately the analysis preparing. Practically 80% of respondents has been utilized the clinical administration framework, particularly the majority of them utilized the Google one. The respondents all are instructed over the elementary school and a large portion of them are in the age gathering of 30-39. Qualities Identified from Interview Objective Timetable The executives Protection interface Stock control e-clinical Record The obligations calendar of doctor Correspondence channels with other insurance agencies The stock control and distribution Normalization of e-wellbeing clinical record Issue Definitions The Group was working an independent clinical administration framework over than 10 years. Notwithstanding, there are as yet numerous issues happen during day by day activity. Information designing obsolete The current clinical framework was created in 1989. All facility workplaces were apportioned an independent workstation for working clinical framework. The clinical framework database was created by FoxPro which couldn't direct information mapping with other new innovation like Microsoft SQL server, MySQL server. Subsequently every clinical framework was completely recorded step by step until present. Enduring in clinical case to insurance agency Each time when distinctive insurance agencies move a few patients information for request, the staff needs to include the patient information individually physically so as to get the relating information from the database. After completely required information have been removed from the database, the staff needs to enter the comparing information to various frameworks

Blog Archive MBA Admissions Myths Destroyed Admissions Is a Science

Blog Archive MBA Admissions Myths Destroyed Admissions Is a Science What does a 3.8 GPA + a 670 GMAT score + four years of work experience + three years of community service equal? It could equal a letter of admission  or  rejection. However, knowing with absolute certainty is impossible because admissions is not a science. If it were, the Admissions Office would just do away with the entire time- and resource-consuming admissions process and use a simple formula. Why not make life that much easier for everyone? In some countries, simple tests are used to establish benchmarksâ€"a candidate gets into a top MBA program with a score of X but not with Y. Some U.S.-based graduate programs have cutoffs for GRE scores or situations in which GMAT/LSAT scores and grades are definitive. Plainly put, no clear-cut criteria exist with top global MBA programs. Instead, the admissions committee reads a file holistically and seeks evidence of the applicant’s ability to contribute in class and perform at the highest levels post-graduation. Although trying to reduce the MBA admissions process to a science can be tempting, doing so would be unwise. By listening to chatter on message boards or blogs about the “right GMAT score” or the “right amount of work experience”â€"rather than keeping in mind that the process is holistic in nature, meaning that the admissions committees evaluate all criteria with no particular scorecardâ€"you are wasting valuable time and energy. Simply be your best candidate and present your full story, rather than focusing on stats. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed Admissions Is a Science What does a 3.8 GPA + a 670 GMAT score + four years of work experience + three years of community service equal? It could equal a letter of admission  or  rejection. However, knowing with absolute certainty is impossible because admissions is not a science. If it were, the Admissions Office would just do away with the entire time- and resource-consuming admissions process and use a simple formula. Why not make life that much easier for everyone? In some countries, simple tests are used to establish benchmarksâ€"a candidate gets into a top MBA program with a score of X but not with Y. Some U.S.-based graduate programs have cutoffs for GRE scores or situations in which GMAT/LSAT scores and grades are definitive. Plainly put, no clear-cut criteria exist with top global MBA programs. Instead, the admissions committee reads a file holistically and seeks evidence of the applicant’s ability to contribute in class and perform at the highest levels post-graduation. Although trying to reduce the MBA admissions process to a science can be tempting, doing so would be unwise. By listening to chatter on message boards or blogs about the “right GMAT score” or the “right amount of work experience”â€"rather than keeping in mind that the process is holistic in nature, meaning that the admissions committees evaluate all criteria with no particular scorecardâ€"you are wasting valuable time and energy. Simply be your best candidate and present your full story, rather than focusing on stats. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed Admissions Is a Science What does a 3.8 GPA + a 670 GMAT score + four years of work experience + three years of community service equal? It could equal a letter of admission  or  rejection. However, knowing with absolute certainty is impossible because admissions is not a science. If it were, the Admissions Office would just do away with the entire time- and resource-consuming admissions process and use a simple formula. Why not make life that much easier for everyone? In some countries, simple tests are used to establish benchmarksâ€"a candidate gets into a top MBA program with a score of X but not with Y. Some U.S.-based graduate programs have cutoffs for GRE scores or situations in which GMAT/LSAT scores and grades are definitive. Plainly put, no clear-cut criteria exist with top global MBA programs. Instead, the admissions committee reads a file holistically and seeks evidence of the applicant’s ability to contribute in class and perform at the highest levels post-graduation. Although trying to reduce the MBA admissions process to a science can be tempting, doing so would be unwise. By listening to chatter on message boards or blogs about the “right GMAT score” or the “right amount of work experience”â€"rather than keeping in mind that the process is holistic in nature, meaning that the admissions committees evaluate all criteria with no particular scorecardâ€"you are wasting valuable time and energy. Simply be your best candidate and present your full story, rather than focusing on stats. Share ThisTweet Admissions Myths Destroyed

Marxism Revolutionaries - 1981 Words

Marxism is a term used to describe, the political and economical theories of Karl Marx; which was later developed, into the foundation for, communism. Karl Marx was a world renowned philosopher, who once said â€Å"capitalism destroyed man†. His criticism of the practice of capitalism has been praised for centuries and is still alive today, prominently in Cuba. The idea of Marxism brought out social change throughout the world and has caused a lot of turbulence worldwide. The views of Capitalism and Marxism sparked controversy and wars between people and countries that shared the opposing view. One of many people, who praised Marxism for its authenticity and change, was Fidel Castro. Fidel was the President of Cuba, from 1959, until 2008; when†¦show more content†¦His face became a sign of change and hope, which left a big legacy in Cuba. (Duetschmann,p.) The third most important figure of the Cuban revolution was, Fulgencio Batsista. Batista was born on January 16, 1901, in Banes Cuba. As he grew older he got an interest into the army, and traveled to Havana to join the army there; where he was promoted sergeant and then a union leader. In 1933, he led a coup that eradicated the government of Gerado Mercado. In 1940, he was elected president, when he won presidency, he instated, the 1940 constitution of Cuba. The constitution gave, Cubans a lot of freedoms, like the right to vote and many other individual rights. The constitution was acclaimed and Batista was praised throughout his political career by many. (1) After finishing his first presidential term, he ran for president again in 1952: and that was when everything started turning. After winning presidency again, Batista eradicated many rights given by the 1940 Constitution of Cuba; freedoms like the right to strike were stripped away from the people of Cuba. He then made a concu rrence with the wealthy farm workers, which resulted, in an economical gap between the rich and the poor. Unfortunately, the American government was in support, of his dictatorship, prominently because their relationship with Cuba was going well. Inevitably, the people of Cuba became upset and started to riot,Show MoreRelatedLenins Contribution to Marxism up to 1905 and the Consequences1247 Words   |  5 PagesLenins Contribution to Marxism up to 1905 and the Consequences Karl Marx was a German philosopher who wrote the Communist Manifesto, which encouraged workers to unite and seize power by revolution. His views became known as Marxism and influenced the thinking of socialists throughout Europe in the late nineteenth and twentieth centuries. Marx believed that history was evolving in a series of stages towards a perfect state - Communism. 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The National Basketball Association ( Nba ) - 2016 Words

The National Basketball Association (NBA) was founded on June 6, 1949 in New York City and has exploded today to become one of the most popular professional sports leagues in the world, next to the National Football League(NFL). There are a total of 30 teams in the NBA, each worth about $1.25 billion, making the whole league worth about $37.5 billion. The mastermind behind the NBA’s huge profits are the white collared team owners who watch over the respected team franchises for years. In the past, NBA team owners have been caught up in scandals that have created stereotypes and misconseptions among fans that paint the owners as money hungry individuals who give no respect for their blue collared players in the league. The NBA cutting ties†¦show more content†¦Misconseptions on the other hand, are derived from stereotypes of a group that have no origin for the misconseption. Misconseptions are unfounded assumptions a person does or has because he or she is in the grou p. For example, in the 1990’s at the height of the AIDS/HIV scare, it was believed homosexuals are more likely to contract the virus than heterosexuals. The misconseptoion has no basis or any study to back it up and future studies proved that everyone is at equal risk to contract the virus during unprotected sex, which ended the misconseption. Now that stereotypes and misonceptions are understood, it’s time to switch gears to discuss NBA team owners. I have been watching the NBA since 2013, watching my favorite team while not having a single thought about the higher ups of NBA teams. But my view changed quickly in 2014, similar to many other fans, when the Donald Sterling Scandal occurred. Donald Sterling was the former owner of the Los Angeles Clippers whos girlfriend, V Stiviano, recorded Sterling making racist remarks. It started off with Stiviano posting a picture with former basketball star Earving â€Å"Magic† Johnson on her public Instagram. 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Self Reflection on Wellness Promotion - 1761 Words

Introduction Everyone expects a high quality life, while the definition of â€Å"high-quality† among different individuals varies. A more general definition might be to achieve â€Å"Wellness†. The concept of â€Å"Wellness† is stated as a life-long process that at any given time produces a positive state of personal well-being, of feeling good about oneself, of optimal physical, psychological, and social functioning, and the control and minimization of internal and external risk factors for both diseases and negative health conditions (Anspaugh, Hamrick, Rosato, 2006). To be more specific, wellness should be achieved in fulfilling 7 aspects: Physical, Spiritual, Intellectual, Occupational, Environmental, Social and Emotional. Stress Control†¦show more content†¦When I am under stressed situation, it is easy for me to review the previous defeated experiences, such as being hurt, disappointed, loses, and embarrassed. Such bad experiences make me more tensed and lead to another failure. The author encourages people to conduct â€Å"self-talk†. Each time when I feel tense, I could try to say some supporting words to myself (e.g. I can do it, I have learned and improved from last failure), try not to think about the poor experiences and negative wordings to discourage myself, hence to reduce the high pressure in facing different situations. Self acceptance Believing ourselves is also necessary since it can build up self confidence. It is undeniably we need others’ appreciation and confirmation; however we cannot rely on it. We should not just do the things appreciated by others and ask for their acceptance, it is impossible to be accepted by everyone in real situation. We should trust ourselves and our own values sometimes, yet if we being criticized, it is also needed to review our performance, admit and correct the fault if we really make it. We should gain experiences from each failure and fault as to be improved in the future. Also, we should discover our strengths since it can give us confidence about ourselves and let us show better performance. Having enough self confidence could reduce the stress when facing unfamiliar situations; it is no doubt that preparation can also lower the stress too. Supportive mottoShow MoreRelatedMy Experience That I Influenced My Patient896 Words   |  4 Pagesphysical activity. I was surprised that he was very receptive of my questioning about wellness side of his health. After advocating wellness into his lifestyle, he understood the benefit of freedom from incapacity due to obesity and co-morbidities. 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Mid-range theories provide guidance for everyday practice and scholarly research rooted in the discipline of nursing and are a reflection of nursings ability to grow and change with the needs of different populations (Liehr Smith 2008: xvii). For example, Nola Penders Mid-Range Health Promotion Model was developed in conjunction with her work with adolescent girls and women to encourage them to model more healthy behaviors, such as exercise and weight control

Customer Relationship Management Research Proposal - Free Sample

Question: Discuss about theResearch Proposalfor Customer Relationship Management. Answer: Introduction A study on the impact of Customer Relationship Management (CRM) on acquiring and retaining customers in the hospitality industry of Singapore: A case study of Hotel Ibis Singapore. Research Background Global hospitality industry is currently booming with the prediction of $550 billion US dollars revenue in 2016 (Killarney, 2015). Singapore, being one of the top tourist destinations in the Asia has witnessed a tremendous growth in the hospitality industry. The competition is also getting fierce and the companies are implementing new and latest technologies to attract and retain customers. Customer Relationship Management (CRM) is one such technique which is gaining importance in attracting and retaining customers. CRM refers to technologies, strategies and practices used by firms to analyze and manage customer data and interactions throughout customer lifecycle (Kanchan Sharma, 2015). In this study, the researcher will analyze the impact of CRM on acquiring and retaining customers in the hospitality industry of Singapore by considering Hotel Ibis as Case Study Company. Hotel Ibis is one of top 3 star hotels in Singapore. This hotel has been chosen because the results obtained from here can be generalized it medium-large sized hotels in Singapore who can adopt CRM. Further, collecting data would be easier from this hotel due to easy accessibility. Research Aim and Objectives Research Aim This study aims to analyze the impact of CRM on acquiring and retaining customers in the hospitality industry of Singapore, specifically in Hotel Ibis. Research Objectives To identify the significance of CRM to hospitality industry in Singapore To evaluate the relationship between CRM and customer acquisition To evaluate the relationship between CRM and customer retention Literature Review Mohammed, Rashid, Tahir (2014) defines CRM as the process of using technology to manage, collaborate, systematize and categorise customer interactions and data in order to find the most profitable customers and to identify customer patters or trends to provide more specialized services or for strategy formulation. According to the study of Padmavathy Sivakumar (2012) hotels can implement CRM in three parts. The first part is operational CRM which involves with the automation of basic business processes such as service, sales, marketing etc. (Dubihlela Khosa, 2014). The second part is analytical CRM which involves collecting and transforming customer data to useful knowledge that will help identify the behavioural patterns of customers, demands, wants etc. (Becker, Greve, Albers, 2009). The third part is cooperation CRM which enhances the relationship i.e. contact with customers. Further, according to the study Kanchan Sharma (2015), CRM streamlines and enhances the processes wit hin the company, which helps the company to focus on the acquisition of most profitability customers and thus it helps in customer acquisition. Further, the study of Chadha (2015) CRM improves the relationship of company with customers which further leads to customer retention. Proposed Research Methods Both Primary and secondary data will be used to achieve the objectives of this study. Secondary data will be collected through accessing journals and books. Primary data will be collected through interview with 4 mangers of Ibis hotel. Interview would provide in-depth information to the researcher about the relationship between variables in the study. The main ethical issue is concerned with the collection of primary data. Consent will be obtained from the managers and their identity and data collected will be kept confidential. Timetable for the Research Month Week Activity Month 1 Week 1 Devise key words for secondary data collection, collect secondary data Week 2 Scan the data collected and select most relevant data Week 3 Write up Introduction and first half of Literature review chapter Week 4 Complete Literature Review chapter Month 2 Week 1 Frame Questionnaire for Interview and get appointment for interview Week 2 Conduct Interview Week 3 Conduct Interview Week 4 Gather, read and analyze the interview responses Month 3 Week 1 Write Research methods chapter Week 2 Write Findings and discussion chapter Week 3 Write Conclusion Chapter Week 4 Complete the entire dissertation, proof read and spell check References Becker, J., Greve, G., Albers, S. (2009). The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention.International Journal Of Research In Marketing,26(3), 207-215. https://dx.doi.org/10.1016/j.ijresmar.2009.03.006 Chadha, A. (2015). Case Study of Hotel Taj in the Context of CRM and Customer Retention.Kuwait Chapter of Arabian Journal of Business and Management Review,4(7), 1-8. https://dx.doi.org/10.12816/0018976 Dubihlela, J. Khosa, P. (2014). Impact of e-CRM Implementation on Customer Loyalty, Customer Retention and Customer Profitability for Hoteliers along the Vaal Meander of South Africa.Mediterranean Journal Of Social Sciences. https://dx.doi.org/10.5901/mjss.2014.v5n16p175 Kanchan, Sharma, A. (2015). Application of Customer Relationship Management (CRM) practices in Hotel Industries: A Review.International Journal Of BRIC Business Research,4(3), 1-6. https://dx.doi.org/10.14810/ijbbr.2015.4301 Killarney,. (2015).Hospitality Net - The Global Hotel Industry and Trends for 2016.Hospitality Net. Retrieved 16 September 2016, from https://www.hospitalitynet.org/news/4073336.html Mohammad, A., Rashid, B., Tahir, S. (2013). Assessing the influence of customer relationship management (CRM) dimensions on organization performance.Journal Of Hospitality And Tourism Technology,4(3), 228-247. https://dx.doi.org/10.1108/jhtt-01-2013-0002 Padmavathy, C. Sivakumar, V. (2012). Dimensions of CRM Effectiveness and its Effect on Relationship Quality.International Journal Of Customer Relationship Marketing And Management,3(1), 1-17. https://dx.doi.org/10.4018/jcrmm.2012010101